India is a land of festivals but celebrating literature is something different

The city of Jaipur has a culture of celebration. It celebrates ancient heritage, modern development and India in all its aspect. In the month of January, it celebrates art in its famed Jaipur Literary Festival.

It is a dream-like social event for all art enthusiasts, particularly those who find passion in words, ink and paper. Every year, it hosts various eminent writers, politicians, critics, thinkers and humanitarians and each year promises to be a cultural extravaganza. It gives opportunity for hundreds of renowned names to connect with their audiences and a chance for the attendants to meet their idols, attend their book-reading sessionspanel discussions, dialogues or talks.

Over the year, the guests list has included Nobel Laureate V.S Naipaul, writers like Vikram Seth and John Lee Anderson ,award winning journalist Dan Jones and  artists like Gulzar and Javed AkhtarIt is an especially important platform for South East Asian writers due to the recognition and proximity it provides them to their audience.

The idea of JLF has its roots in the vision of Sanjoy Roy, co-founder of Teamwork Art. His company participated in the Jaipur Heritage International Festival in 2006. As fate would have it, the festival itself went bankrupt. However, Sanjoy Roy and his teammates retained their literary wing and hosted it as a separate entity in 2008. This was the first Jaipur Literature Festival with only 14 speakers and 100 member audience. This gathering grew up to 300 eminent panels and over 1,00,000 member audiencein a decade. No wonder, it is hailed as the world’s largest free literary festival.

JLF’s exclusivity is driven from the experience it provides to the audience. The management and aplomb of the weeklong event convinces people to come back each year. In 2020 this festival will be held in between 23rd January to 27th January.